Synopsis

A film about the lies we tell, where a burnt-out advertising man tries to boost his own literary career by faking a romantic relationship with the author of a bestselling self-help book.  

András Somos is a divorced, nearly forty, burnt-out advertising man, whose greatest desire is to be a writer of high literature, but his first novel was a terrible flop, both in sales and reviews. Kata Tordai is thirty-two, a former hospital assistant, who only wanted to write her anger away, but in the end, she became a spiritual/self-help star author with hundreds of thousands of fans. One random morning, András and Kata run into each other in the elevator on the way to see a publisher. It is hate at first sight, and only made worse by the fact that András’s new novel gets rejected by the publisher because of their interest in Kata. The two of them meet again at an awards gala, and at the night’s end, Kata posts a photo of the two of them on her Instagram profile. Tens of thousands of fans see the picture, and to András’s great surprise, the post prompts his book to start selling. His advertising instincts kick in, and he decides to exploit this serendipitous marketing strategy and ride the waves of Kata’s success for his own gain. He befriends Kata and urges her to post more photos of them together. As they become closer, their initial antipathy slowly turns into mutual attraction. Kata has a liberating effect on András, while he seems to help Kata confront herself, which is just what she needs. 

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